3 reasons why you should start your business & 3 reasons why you shouldn’t.

I remember when I was in a 9-5 job and I would joke about how hard I worked and say things like “ If I worked for myself, I know where I would be today”. Oh well, it certainly is not that cut and dried because you go through so many seasons when you work for yourself.

Since I started working for myself, I‘ve realised there will be days of obscurity, lack, pain, gruelling work and long hours but there will be moments of triumph, hope and “pay”!!! That being said, this life is not for everyone! In fact, I embarked on it unwittingly! Here are 3 reasons why you should start your own business and 3 reasons why you should not:

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5 things I’ve learnt (and I’m still learning) as an Entrepreneur.

I NEVER SET OUT TO BE AN ENTREPRENEUR, NEVER! As far as I knew, I was not cut out for navigating the business world on my own. I was a good employee at a decent place with a steady income. I was fine until I was not fine anymore. I wanted to use those gifts on my inside the way I wanted, I wanted  to  optimize them. You know, those gifts that show up as tiny glimpses in moments of inspiration. In December 2015, I suddenly decided to take the plunge and not start my business but work with the family business for a bit to enable me re-discover  some things, see things from a different perspective.

After a bit, I became restless again. I still wanted more so I asked myself “ What innate and acquired skills do I have that will provide more self fulfilment and earn me additional income?” I decided to offer my brand building, marketing and creative skills to businesses who can’t afford an agency. Believe me, the day I wanted to launch, I was terrified! I postponed that day several times, asking myself deprecating and needless questions but I’ve so evolved….. below are few of the lessons I have learnt and re-learnt.

 

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Getting Help For Your Home Business

Setting up a home business can often be a daunting task. You might be wondering at various stages what you can actually do to make sure that it goes as smoothly as possible. On top of that is the idea that you need to do everything yourself, something which can make anyone more than a little stressed, even if they have experience in such matters. However, the truth is that no business is an island, and you can always manage to find the hell you need when you need it, so long as you know where to look. In this article, we are going to look into how to find the help you really need when you are still setting up your own home business, and it feels like you are cut off from the rest of the world.

 

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4 Reasons That New Businesses Fail

Starting your own business is an exciting time but it’s also incredibly difficult. Anybody that’s considered it has probably heard plenty of horror stories about the number of new businesses that fail in the first year. That might put you off even trying to start your own company but you shouldn’t let it. While it’s true that it’s difficult to get a business going, plenty of people manage it and you could be one of them. You just need to make sure that you avoid any of these things that often kill small businesses before they get off the ground.

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Dealing with a Toxic Employee

 

Toxic employees can really kill the morale in any workplace. They can turn a once happy workforce into a bunch of anxious, stressed, angry and even depressed bunch. This, in turn, can affect productivity and lead to the loss of some great talent.

 

As a result, it is important that you, as an employer, are equipped to deal with these sneaky, disrespectful, sometimes downright nasty people swiftly. Here are some tips to help you with that:

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Ighiwiyisi Jacobs, the creative genius beautifying Lagos one set at a time.

 

Ighiwiyisi is a heartfelt worship leader, an articulate speaker and writer but those are not the only incredible things about her. She happens to make the most amazing sets for Store windows, Themed events and more under the auspices of her brand, Hermosa Boda. In this chat, she tells us how she started. She saw a gap and she decided to be part of the solution leveraging her God-given imagination.

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The 3 Main Issues That Hold You Back From Developing A Business

Developing a business is not something you accidentally fall into. It’s not like someone wakes up in the morning and decides while brushing their teeth that today is the day they apply for that bank loan. It’s often a careful and considered choice, something which has potentially been pondered for years beforehand. This is because if a business goes wrong and ruins the financial strength of someone, that’s a permanent and difficult thing to deal with. People would rather avoid that fate, meaning that they often hesitate from seeing the ‘go light’ when it comes to their financial dreams.

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Starting A Business From Home? Follow these 3 essential guidelines!

 

A lot of the world’s biggest companies first started out from a home office or – in the case of Steve Jobs and Apple – a garage. And the idea makes total sense, when you consider the costs of renting or buying an office tend to be far too high for a business that isn’t turning a profit yet. That said, home-based businesses do have some significant downsides, which you need to be aware of before you get started on your business. Here are some of the problems you might face, and some essential guidelines to follow.

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Yemi Alade, on how she started, her music and the road to success.

Merry Christmas y’all. I trust you and your family are doing well in spite of the fuel hassle. Here’s a little something to take your minds off everything and encourage you, we all go through tough times. Went through my own hassle to make this happen and I trust someone will connect with her incredible story. Do enjoy and please leave a comment!

Feliz Navidad!

 

Ayodotun

 

 

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Your Clients Are In Charge…3 ways to hug them closer

Throughout your working life, you will often hear a phrase similar to ‘the customer is always right’ and where you know that to be true, it can also be an annoying rule when certain customers are being the absolute worst. However, as you rise through the ranks and reach the point where you own your own business, you come to realise that not only are that saying right, but the clients are also in charge of how you go about your work. And if you fight that fact, you could very quickly find yourself losing them.

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6 things 2017 taught (or reminded) me.

 

I’m always in my own head. When I’m awake, asleep, whatever. I’m always pondering over something or the other, asking questions. Why did that happen? Why did he do this? What should I have done differently? This mistake I made hurts so much, how would things have turned out if I had taken a different decision? The questions are endless. They are with in the car, they are with me at my desk. They are hovering around in my sleep, haunting me.

Usually, I find an issue to worry about per time, thinking and overthinking it. A lot of times, each matter gives way to another and other times, I draw lessons from them.

As a Creative Entrepreneur who never set out to be one, I started 2017 wondering what I was doing and how I was going to do it. I took the plunge anyway and I would like to share some of my most personal experiences and possibly encourage someone.

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Lessons from WIMBIZ , 2017 Annual Conference et al

Every time I attend an event such as the Wimbiz 2017 Annual Conference, I have two reasons and in the end, two different learning categories. Learning something new is a given and the networking is, no doubt, matchless but what matters the most is the inspiration that comes with spending those two days with women from different walks of life usually with different philosophies, levels of success and  sectors foreign to mine.

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8 Things You Need To Become A Successful Freelancer

Freelancing is becoming more and more popular as people decide to say goodbye to the grind of working for an employer and setting up on their own. It’s a way of working with many benefits, and provided you have a skill or can offer a service that people need, you can make a career out of it. Winning the freelance game isn’t always easy – if it were, everyone would be doing it!

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10 Ways To Turn Your Blogging Hobby Into A Profitable Enterprise

When you first start your blog, you may find that it’s something that you do just for fun. When you have a passion for writing, or the topic that you’re covering, you can find yourself starting a blog out of pure enjoyment. But before long, you may realize that you have the potential to turn it into something much more. Because blogs can often become legitimate businesses in their own right. In fact, some bloggers can make an incredible income from writing about what they love. You just have to start thinking of your blog as a business and not as a hobby.

When you’re not used to the business world, or you’ve never really thought about running your blog in any way other than how you do it now, you may have no idea where to start with this. So you’ve come to the right place. The blogging world can be quite complex, but when you do start to treat yours like the business you want it to be, it will all start to feel so much more natural. If you’re ready to start making some money from your blog, and turn it into a profitable enterprise, then here are ten things that will help you to do that.

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Deroju Ope-Ajayi: Empowering women and children to take the plunge with the Dolphin Swim School.

I first met Deroju at a Women in Business, Management and Public Service- Wimbiz (yea Wimbiz again) Roundtable meeting last year and we struck up a conversation. She told me she had been invited by her mentor and was curious to know what the organisation is about. I shared my experience with her  and she told me how she was solid 9-5 chick, happy with being in the corporate world. She in fact stated that she had a lot of respect for entrepreneurs, and that she didn’t see herself in that space. Fast forward, a year later, she literally took the plunge (no pun intended, lol) started her Swimming school while still at her day job. At the  recently concluded 2017  Wimbiz Conference, she won a WIMBIZ Impact Investment Competition!  Love, love stories like this. Caught up with her for a brief chat. Enjoy.

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Instead of the Banner AD, be the feature story – James O’Brien

The Video is just a snippet, Read article!

Today, everywhere you turn corner you turn around the world, there’s a business trying to sell you something. Every organization is in the business of marketing, even not-for-profit organizations need to sell their vision. What you find then, is an avalanche of promotional messages in every nook and cranny of daily life. Gone are the days when you only see ADs while watching TV or on the pages of a newspaper or magazines. They are practically following you everywhere. On that drive, they are there, with multimedia screens in the cab, in the BRT bus, on the BRT bus, in In your office, in your emails, at home in your apps!

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Rotimikeys: Music Producer/Arranger/Songwriter Extraordinaire, my Honey Boo!

Rotimikeys is  a Music Producer, Songwriter, Arranger, Multi-instrumentalist, Sound Engineer, Sound Designer, Artiste and CEO, Song23 Productions.

To mention a few Classics to his credit:

  • Olowogbogboro Hallelujah Challenge Anthem (Nathaniel Bassey & Wale Adenuga)
  • Yemi Alade’s “Nakupenda” & “Kelele”
  • Ambode “Ambo oh”  Campaign Lead theme song for 2015
  • Konga Happiness Theme Song 2015
  • MTN Life is Richer  Theme  Song
  • MTN Project Fame theme song – remix
  • Tosin Martins’ “Letter Day”

It’s his birthday and it’s only fitting that I celebrate him on this special day, especially as he’s my hubby/boyfriend and Lifestyle Hues’ biggest supporter. Do enjoy this interview, find him on Social Media and download his EP (Link Below)

Instagram : @Rotimikeys

Facebook : @Rotimikeys

Twitter: @Rotimikeys

Website: www.song23.org

Email: Rotimikeys@song23.org

This EP features three of the biggest Naija hit tracks in the past few years: Dami Duro by David O, Ferrari by Yemi Alade and Oluwa Ni by Reekado Banks.

Download his  EP tracks here: http://song23.org/wild-colours/

 

 

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Life of a Nigerian Couple Season 2: The Drama is back and hotter (Exclusive Lifestyle Hues Sneak Peak)

I’ve been privileged to have been a part of the Life of a Nigerian Couple project and I, simply, have no words to describe  the talents that are Bisola and Okey and my  not little sister Adeola(Director and Producer), I’m so proud!

So, i got this hook up sneak peak for you guys, watch out for Season 2 hitting your TV screens soon. Watch out for that and my interviews with Bisola and Okey!

Cheers

 

 

 

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The Truth Conference 2017 was the TRUTH; see 3 key reminders from this event

It’s been a week and I still have no words to describe the Truth Conference, oh wow! I’m going to keep it short, therefore, and let the pictures do the talking.

If you have been following this blog, you will have  perceived my genuine  skepticism at conferences and their effects on our lives but  there was no doubt with The Truth Conference! It turned out that I  did not stay very long  as I was beyond tired from a long week so, as I walked in, I asked God to help me connect with Him in my tired, not-really-able-to-muster-much –participation state.

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You’ve Got a Story, Why Don’t You Get Paid For It?

Source: Pexels.com

Just as many people underestimate their potential, so do many people underestimate just how exciting their life is. While it may seem mundane to you (and it will: you’re living it!), to someone else, you might be a fountain of knowledge, an inspirational person who can add real value to another person’s life and general offer insight . The internet has given you a medium to share all that you know, and it’s called blogging. And whereas this form used to be more or less just “for fun,” there’s now real scope to make money, just by setting up a website and sharing your experiences. Here’s some basic info on what you’ll need to do if you want to turn your story into cash.

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Esther Longe, Fatal Air Crash Survivor on her water-walking Journey with God & The Truth Conference

I first sighted Esther  around 2002 on a University of Lagos Registration queue we were both on and instantly, in my gut,  I knew there was something about her. She did not do anything special on that queue that day, we did not even speak or become friends until much later  but  I knew there was something amazing on her inside. I recall that plane crash and knowing that  Sokoto was her place of assignment, I called and called her brother to be sure she was fine!  Several years later, I wondered when I would really see her take her place of influence. She doesn’t know this, lol.  Little did I know that God had a plan. Enjoy this interview and discover what I  mean and please register  for the The Truth Conference!

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3 reasons why the “single status” is a great place to be

Single Status

Before I got married, I was single for a long time. Like Falz would say, I was “single to stupor “and it was almost deliberate. First of all, the equation was alway just off. I met many great guys my age whom I did not connect with and many I connected with but were absolutely wrong for me and vice versa, yes I know, the age-old dilemma. Secondly, if the predominant models I saw in the society were anything to go by, I was simply not interested. “What were the models like?” you may ask. Oh well, you know the template…men and women married but are in fact life-long room mates who are dutifully but “uninspiringly” committed to one another. And they do it in the now-that-we-are-married-as-expected-of-us-let-us-have-kids-raise-them-pay bills-and-grow-old-together . Me, I was not having any of that societal template. I was perfectly happy as single woman until I got the willingly-lets-live-and-maximise-this life-together-in-our-own unique-way relationship.

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4 ways to build a friendlier brand

When you’re building your brand, you should make it friendly. Naturally, you want your audiences on social media and indeed  anyone who interacts with you to feel the love enough  to do business with you.  However, the act of building a brand can feel kind of impersonal in itself because you have to focus on being professional. Fortunately, you can be professional but still create a dynamic brand that speaks to people on a personal level. If you want to know how your brand can come across as friendly and approachable, here are some of the things you can consider doing.

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7 lessons from the Spirit Life Conference 2017.

I am a Christian and naturally, in the past decade, I have attended hundreds of conferences. With each passing year, I strive to objectively review their effect on my life and if they have brought about the change that drew me to those meetings in the first place. Many us need to carry out this mental review dispassionately   from time to time.

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Living Within Your Means: Everyday Habits to Increase Your Savings

We have been told that life is all about balance; work and play, activity and rest, sorrow and happiness. Keeping this balance is easier said than done, though, and especially when it comes to our finances. While the formula is simple enough, it just doesn’t add up every time as it should – and when your savings first start to go downhill, it tends to tumble down quite fast.

This post is here to break your bad habits and encourage you to have a look at the way you spend your money and change your perception on savings.

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Social Media is your Public Relations Machine.

That Social Media is officially a fundamental part of our lives is no longer news. What started as a fun, almost trivial social experiment, even for its creators, has become not just an industry but a generational revolution. At the start, the first set of social media platforms i.e Hi 5, My Space and Facebook were used mostly by private individuals but today, even brands have taken on lives of their own on these Social Media “streets”! With advertising features permitting audience targeting and multiple sponsored AD formats, the world is any brand’s oyster.

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Special Anniversary Feature Part 1: Timi Dakolo; the Man, his Music, his Story.

Here’s Part 1 of the much anticipated Interview with Timi (The Voice) Dakolo. I chose to feature him and his wife because theirs is an inspiring story of love, family and  success. This is Part 1, expect part 2 next week and then the Grand Finale. Enjoy & please leave a comment.

Interview Conducted at Chinaville Restaurant, VI.
My Makeover by Darliza Makeovers
My Outfit by AsherSmithDesigners
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10 lessons on my mind this season…

I started this blog for a number of reasons, first because I wanted to create a platform of my own on which share my ideas with the world, lend my voice to issues and such. With time, it grew into a platform that carried more than my voice, I started to curate content. In the end, I seek to inspire, encourage, remind and possibly jolt someone in a good way or even make you smile. This is why you will find interviews, stories and a myriad of positive content on the blog.

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Adenike Oyetunde; a heartwarming story of Faith, Strength and Adventure

Adenike Oyetunde is an amazing lady lawyer, media personality  and amputee like no other, her heartwarming personality shines through all interactions with her. I was finally able to sit down with her for a very informal chat about her journey. I kept our interview below almost as it was when we chatted; it is a long read but inspiring. Pls Enjoy and kindly leave comments!

 

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Nathaniel Bassey – The story of a man after God’s heart, his Music & the Hallelujah Challenge

The Hallelujah Challenge (like the Tongue challenge) started “innocently” and before mid June, had become a revolution that  even its Convener (Nathaniel Bassey) did not envisage. Many hearts were  drawn to heartfelt worship of God. But none of it was a surprise to me really. I’d seen his service  and heart  for God over 12 years ago when I attended at The City of David and UNILAG back in the day. I was privileged to catch up with him at our Song 23 Studios just after he recorded his vocals for the Olowogbogboro Anthem. Enjoy.

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2012 Dana Air Crash 5 Years on, a young woman shares her story of Grief, Faith & Triumph

I recall that crash, I recall reaching out  to her briefly soon after the crash. Since then, she has been on the rise, picking herself and her little girl up daily. Her story inspires me daily and when I  reached out to her a about a week ago, little did I know I would be publishing her interview on the 5th anniversary of the crash. Pls read, comment and kindly share. A lotta people need  to read and be encouraged.

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How to Get Your Kids Through Tough Times

Adults aren’t the only ones that have to deal with difficult situations in life. Unfortunately, children sometimes take the brunt of our mistakes, and as much as we want to wrap them up in cotton wool, there are often times when we can’t protect them. All we can do is give them the tools they need to make the right choices in life. Here are some tips for parenting your children when they’re dealing with something tough.

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Branding Your Launch Event: A Guide For Startup Owners

Photo credit.Bella Naija

Your product or service launch event is a momentous occasion as a startup owner. It’s the result of a lot of hard work, deep thinking, and many sleepless nights. So, don’t blow it by failing to create a unique experience that shows off your brand at its best.

You have to bear in mind that branding a business event isn’t just a case of printing out your company logo on a few flyers and handing them around to random strangers. It’s actually an integral part of the event that should help you show attendees and interested guests precisely what you are all about.

It’s certainly a challenge, but with a good deal of planning and some smart thinking, there’s no reason why you can’t infuse your brand as a central part your event. Let’s take a look at a few quick suggestions on how to brand your event and pull it off with style.

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10 Tips to keep your house smelling fresh all year round

 

Different things cause your house to smell “iffy”. The smell of food while you are cooking is nice and inviting, but that becomes a bit irritating after you have finished. Your pets are a delight to have, but then they also bring their own nasty smells (urine and generally their natural body odour); washing machines make our lives a lot easier, however the mouldy / mildew smell that oozes out of it is just not fun; a pair of smelly footwear can make the entire house smell rancid, and bodily fluids accumulated over time on your sofas or bedding just make the house smell a bit stale. All of these smells are compounded if you have a smoker in the house as the tobacco smell sinks deep into your furniture, carpets, curtains and walls.

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5 things I’ve learnt in our 5 years of marriage.

 

So it hit us recently, that we have been married for 5 years, we didn’t realize that much time had passed, lol. We received and appreciated so many calls and messages on Social Media telling us how we have inspired others and so on. So, when I was thinking of what to share on the blog today, I decided on five things I’ve learned in the past five years. 

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You’re full of it and here’s why…

I’m an unwitting people-watcher, I use the word “unwitting” because I really don’t care to put my nose in people’s business. Instead, I find that I look at random people in random situations and ask myself questions like: Why is this person like this? What has he been through?  If his situation were different, would he do this? What is he really like, behind the façade? Why is the world like this on issues like this?

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My fun chat with Simi, 5 -Year-Old Head Baker, Simi’s BakeHouse

 

If you know me and follow me on social media, you would have seen my posts on an incredible little girl called Simisola Gbadamosi, an esteemed client of Lifestyle Hues who social media pages we handle.

Simi’s Bakehouse is a cookie business owned by this 5-year old. She currently offers a wide range of homemade cookies including Chocolate Chip, White Chocolate Chip, Sugar, Oatmeal, Oatmeal Raisin, Sprinkle, Chewy Cornflake and much more. Her cookies are loved home and abroad. She bakes in Lagos and offers delivery across the state and its environs. A portion of Simi’s BakeHouse profits go to charities for children.

She was recently nominated in the Best Creative Kid Entrepreneur Award in the BellaAfricana Ace Awards 2017. I sat down with her this week for a fun, light-hearted, informal and inspiring interview. Enjoy…

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India Arie; ”Songversations” from the other night…

india-arie-600x902

 

Events, in whatever shape, size or form, always put me on muse mode. And I’m not just talking parties, red carpet gigs and all that- occurrences generally have that effect on me. I wonder: What exactly is this event about? Why did this happen? Why did it happen to this person? Was this meant to happen? What brought this about? What are the underlying factors in this scenario? When is this going to happen next? You know, stuff like that.

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Life Lessons on the road ….

night_high_speed_car_driving-hd

 

And so, my obsession, with happenings on the road, continues (I did promise I would share a sequel to my last post).

These roads are a stage. And I can prove it. It’s a no-brainer really. We maintain our respective, usually instinctive idiosyncrasies on the road. How people drive says a loooooot more about them than we think. Check it out next time you’re on the road.

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First Year Survival Tips for Startups

Starting a new business is exciting…and scary, very scary. You’re surviving on little more than adrenaline coffee and a dream. You’re making lots of important decisions that will undoubtedly affect your future, and you don’t know if they’re going to pay off or not. It’s a lot to deal with, so it isn’t surprising that around 80 percent of new businesses fail in the first year!

The stats might not look good, but you need to remember that 20 percent of startup do fight to live another day and there is no reason you cannot be one of them, especially if you apply these first-year startup tips:

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How to Make the Most Out of Your Small Business Branding

Every small business owner is concerned about their lack of brand awareness and reputation when they first start up. Today, however, it is much easier to build a follower base and get great reviews from customers fast than ever before. If you want to take your branding to the next level, you might want to check out the below expert tips that will help you spend less and get better results in the future.

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