When you first start your blog, you may find that it’s something that you do just for fun. When you have a passion for writing, or the topic that you’re covering, you can find yourself starting a blog out of pure enjoyment. But before long, you may realize that you have the potential to turn it into something much more. Because blogs can often become legitimate businesses in their own right. In fact, some bloggers can make an incredible income from writing about what they love. You just have to start thinking of your blog as a business and not as a hobby.
When you’re not used to the business world, or you’ve never really thought about running your blog in any way other than how you do it now, you may have no idea where to start with this. So you’ve come to the right place. The blogging world can be quite complex, but when you do start to treat yours like the business you want it to be, it will all start to feel so much more natural. If you’re ready to start making some money from your blog, and turn it into a profitable enterprise, then here are ten things that will help you to do that.
Plan Your Content
When you blog for passion or as a hobby, you may wait for the moment to strike before you get into your writing. And that’s only natural. But when you want to be able to treat it like a business, you have to plan ahead. This will mean you need to start working with a content calendar. By planning out your content weeks in advance, you’ll be able to cover off relevant ideas and make sure that you constantly have content ready to be published. This is going to be strange to get used to at first, but it’s vital.
That last point is needed for this reason. If you tend to post sporadically when you blog on the side, it’s not going to cut it when you want things to grow. You have to start to post regularly. And this is why your content calendar and planning your content is going to be vital. You should be looking to post daily if not most days of the week. If you want your blog to grow, you have to have fresh content ready for your readers.
Promote Your Content
Do you tend to share your content? If not, this is going to be one of the first things you have to get used to. As you start to promote your blog, you will find that it grows. Without any promotion, you won’t be able to grow your readership. However, when you start to share posts on social media or carry out some kind of online advertising, you will start to see the growth your blog will need to become a business.
Actively Look To Increase Traffic
To grow your blog, you do need an increase in traffic. You don’t have to had phenomenal amounts of traffic to be successful, as quality traffic is more important. But, it’s safe to assume that you’re getting few readers right now. And that will need to change if you want to improve your success. To do this, you’re going to want to work on some SEO techniques and quest posting to work on increasing your traffic.
Monitor Your Analytics
From here, you’re then going to want to start looking at your analytics a little more closely. This is something that goes hand in hand with increasing your traffic. Because you can use your analytics to grow your blog. They’re pretty much invaluable. Your analytics will tell you what your readers are doing on site, what they like and what they don’t - so use this to your advantage.
Create A Marketing Plan
As you start to find your feet with your traffic, your analytics, and your promotions, you’re then going to want to create yourself a marketing plan. From online advertising and social media to SEO and affiliate marketing, give it all a try. Your first plan should allow you to find your feet and see what works for you. And you will find that after execution, your blog will be in a better place.
Monetize Your Content
Next up, we have a biggie - and it’s monetization. This is how your blog will become a business. Because you can run it like a company as much as you like, but it has to make money! And you need to work on monetizing your content so that you can start to do that. How you choose to earn your income will depend on your niche and how your readers use your site, but doing some trial and error as you did with your marketing is how you’ll find out what works!
Get Serious About Your Site
You’re then going to want to get a little more serious about your site itself. Ask yourself - does it look the part? If not, you’re going to want to make sure that it does. You may need to do a site redesign to get it looking like the budding enterprise it’s becoming.
And How You Run It
At the same time, you’re going to want to start running it like a business. That means you will want to think about hiring staff and getting an office as you grow too. From the Peninsula Group's employment law services to professional accountants, do your research at what you might need. Because if all goes to plan, your company could be in full swing quickly and you’ll need help sooner than you think.
Finally, you’re going to want to think about launching some products too. While you are definitely going to earn some money by launching products too. It will be a natural progression. From ebooks and courses to merchandise and even a service, your blog could diversify in so many ways if it’s what your readers want.