Social Media is your Public Relations Machine.

That Social Media is officially a fundamental part of our lives is no longer news. What started as a fun, almost trivial social experiment, even for its creators, has become not just an industry but a generational revolution. At the start, the first set of social media platforms i.e Hi 5, My Space and Facebook were used mostly by private individuals but today, even brands have taken on lives of their own on these Social Media “streets”! With advertising features permitting audience targeting and multiple sponsored AD formats, the world is any brand’s oyster.

Continue Reading

Branding Your Launch Event: A Guide For Startup Owners

Photo credit.Bella Naija

Your product or service launch event is a momentous occasion as a startup owner. It’s the result of a lot of hard work, deep thinking, and many sleepless nights. So, don’t blow it by failing to create a unique experience that shows off your brand at its best.

You have to bear in mind that branding a business event isn’t just a case of printing out your company logo on a few flyers and handing them around to random strangers. It’s actually an integral part of the event that should help you show attendees and interested guests precisely what you are all about.

It’s certainly a challenge, but with a good deal of planning and some smart thinking, there’s no reason why you can’t infuse your brand as a central part your event. Let’s take a look at a few quick suggestions on how to brand your event and pull it off with style.

Continue Reading