We held the Build my Brand Workshop last Saturday and it was great but you see, I was a nervous wreck before the event. There was so much going through my head before the D –Day. Needed to be sure it was worthwhile, needed to ensure we answered all their burning questions, needed to be sure we have people actually attend. There were loads of enquiries but a lot of people dropped off with excuses… “Oh I have another event that day”, “The fee” , ‘Oh I don’t plan to feel well that day”, loll. You get the point. These and more were issues that contributed to my nerves, but you see, anyone who wants to do anything new (at least for them), or something ,worthwhile will have the mental struggle, it is pretty standard. I did learn from the experience.
That Social Media is officially a fundamental part of our lives is no longer news. What started as a fun, almost trivial social experiment, even for its creators, has become not just an industry but a generational revolution. At the start, the first set of social media platforms i.e Hi 5, My Space and Facebook were used mostly by private individuals but today, even brands have taken on lives of their own on these Social Media “streets”! With advertising features permitting audience targeting and multiple sponsored AD formats, the world is any brand’s oyster.
I know. As a business owner or Nigerian reading this, you may ask: What’s the point? What’s my business with global brands? Those big brands have money to throw around and they are recording sales in the billions of dollars anyway but the truth is, everyone starts somewhere.
Photo credit.Bella Naija
Your product or service launch event is a momentous occasion as a startup owner. It’s the result of a lot of hard work, deep thinking, and many sleepless nights. So, don’t blow it by failing to create a unique experience that shows off your brand at its best.
You have to bear in mind that branding a business event isn’t just a case of printing out your company logo on a few flyers and handing them around to random strangers. It’s actually an integral part of the event that should help you show attendees and interested guests precisely what you are all about.
It’s certainly a challenge, but with a good deal of planning and some smart thinking, there’s no reason why you can’t infuse your brand as a central part your event. Let’s take a look at a few quick suggestions on how to brand your event and pull it off with style.
Social Media Week just ended and social media is the new buzz! From Facebook to Snapchat, chances are you have, at least, one social media account. However some people still don’t realise how powerful social media is as a marketing tool. With billions of people glued to their phones and computers daily here’s why your brand needs to be advertised on social media.
I’m kind of addicted to the monthly Wimbiz (Women in, Business, Management and Public Service) Roundtable… and the last one I just had to attend, not just for the networking this time, but the Subject: Rebrand and Reboot? I’m all for that this time of year, besides I can talk branding for hours. The speaker sealed the deal for me…Ifeoma Williams! I just had to make time to out of a crazy working week to be there!
As a Communications, Image and Style consultant, she aptly discussed the subject of branding putting it into context and focusing on personal and business brands. Below are the highlights that stood out for me as promised.
Have you ever wondered why you buy any of those things you desire? Ever wondered exactly why you want them in the first place? Why do you want that car? Why do you want to live in that part of town? Why must you fly with that airline? These questions even apply to the little things…Why do you want that particular meal? Why do you want that brand of shaving cream? Why would you buy that brand of milk?