6 things 2017 taught (or reminded) me.


I’m always in my own head. When I’m awake, asleep, whatever. I’m always pondering over something or the other, asking questions. Why did that happen? Why did he do this? What should I have done differently? This mistake I made hurts so much, how would things have turned out if I had taken a different decision? The questions are endless. They are with in the car, they are with me at my desk. They are hovering around in my sleep, haunting me.

Usually, I find an issue to worry about per time, thinking and overthinking it. A lot of times, each matter gives way to another and other times, I draw lessons from them.

As a Creative Entrepreneur who never set out to be one, I started 2017 wondering what I was doing and how I was going to do it. I took the plunge anyway and I would like to share some of my most personal experiences and possibly encourage someone.

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3 Essential Qualities To Expect In Outsourcing Agencies

When you’re running an online business, there comes a point when you will find yourself having to reach for outside help. There’s only so much that one person can do, after all; you can’t expect yourself to understand all of the ins and outs that running your business tends to require.


There are four main areas of an online business that may be beneficial to outsource. Below, we’ll explore these in depth, and give you a strong idea of what you should expect from each specific agency.


Advertising Agency: Expect… Attention To Detail


Advertising is one of the most important aspects of your business, helping to increase customer engagements and — as a result — sales. However, the term “advertising” is so broad that you have to be sure that the company you are using is going to specify and choose the right advertising techniques for your business.


You can usually tell if a marketing company is focusing on detail if they describe processes, rather than using generalised terms like “social media marketing”– it’s better if they are being very specific, so “Twitter engagement strategy” or “Facebook advert targeting”. This is a sign that they are focusing on both the big and small pictures, giving your business the most complete campaign(s) as a result.

SEO Agency: A Bespoke Service


One of the most frequently outsourced aspects of online business is SEO. SEO is complicated, difficult, and incredibly nuanced– meaning that many entrepreneurs simply don’t have the time to DIY their own strategy. It’s at this point you can make the decision to outsource to a reputable SEO company, so your business can take advantage of their industry savvy.


“Savvy” is the key word here. A clever, savvy SEO firm will understand that no two sites require the same SEO strategy. They should tailor a specific SEO practice to your company, your industry, and what you want to achieve as a return on your investment. If a company isn’t specifying why their ideas would work specifically for your business, then this is a bad sign.


Accountancy Firm: Good Communication




Managing the accounts of your business can be exhausting, which is why outsourcing this side of your company to an accountancy firm is a great idea– it can save you a lot of hassle and trouble. However, not all accountancy firms are made equal, so you’ll need to be on the lookout for the right one for your business.


The key to a good accountancy firm is good communication. If there’s a financial problem, you need to know about it– fast. Similarly, if your business is making more money than you were expecting, you need to know that that quickly too– so you can expand and take advantage. Only hire a firm that respond to all communication within 24 hours, and will provide regular updates on how your business finances are running.


In Conclusion

By focusing on obtaining the right outsourced agencies for your business, you can be confident that your company can grow and thrive thanks to the right support.

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Keep On Top Of Your Online Business

The online world is growing every year, and more people are turning to the internet to invest their time and money in the array of products and services available. However, all companies know that they need a strong online presence, so most will have a website and a plethora of social media platforms to utilize and reach their customers and clients. Therefore, there is plenty of competition out there, and in order to stand out from the rest; you need to ensure that you’re putting all your efforts into your online space and making sure that it’s working hard to draw in customer traffic.

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Lessons from WIMBIZ , 2017 Annual Conference et al

Every time I attend an event such as the Wimbiz 2017 Annual Conference, I have two reasons and in the end, two different learning categories. Learning something new is a given and the networking is, no doubt, matchless but what matters the most is the inspiration that comes with spending those two days with women from different walks of life usually with different philosophies, levels of success and  sectors foreign to mine.

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Three key things to be mindful of in the first 5 years of Business (mini post)

Us entrepreneurs are a funny breed. You could say we’re contradictions. To start a business, you need to be willing to throw caution to the wind. But, to make it last, you need to plan everything down to the fine details. So, we need to be spontaneous, while also making detailed plans. Sound difficult? That’s because it is.

But, if you’ve got the spontaneity sorted, the planning aspect may not be as tricky as you’re thinking. There are countless guides online which can help you develop the skill.


In life, it’s useful to have a five-year plan. This way, you have something to aim towards. This would also be a good place to start with your business. From the off, you should think where you want to be in five years time, and how you can get there. To help you decide, here are some of the things which should feature.

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8 Things You Need To Become A Successful Freelancer

Freelancing is becoming more and more popular as people decide to say goodbye to the grind of working for an employer and setting up on their own. It’s a way of working with many benefits, and provided you have a skill or can offer a service that people need, you can make a career out of it. Winning the freelance game isn’t always easy – if it were, everyone would be doing it!

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Amazing Ways That Apps Can Improve Your Business

As a business owner, you will continuously be looking for ways to improve the efficiency of your business, better customer service, and increase sales. Apps, whether it be your own or someone else’s, can be incredibly useful tools for just this. You will be surprised by just how much apps can help to improve the day-to-day running of your business. Here are some of the best ways that they can help.

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