Yes, I know you’re reading this because of the headline. You’re not alone. People ask this question a lot: How do I make money? The answer is very simple. Problems. It’s as simple as that. It’s universally accepted that this life is full of ups and downs, good times and bad times. And even more interesting, is the fact that both good and bad times pose respective challenges or problems. In other words, there are good problems and there are bad ones. At any rate, those problems needs solutions and providing those solutions is the only way to make money. I’ll start with good problems, which include…. Where to get the best meals in town? Where to park my expensive car when I go to an event? What’s the best school for my child? Where do I invest my millions to ensure I don’t lose them? How do I get the best vacation/travel deals? How do I handle my publics as celebrity? How do I secure my mansion? ‘Bad’ Problems (actual problems) are My car broke down I lost all my investments Where do I treat this infection? I can’t afford to buy what I need I don’t know how to do this but I need to I’m dying People want their problems to go away or their good problems to be solved and things to run smoothly in their lives. If you are going to make money, whether a little or a lot, you must learn to solve problems. People may not like you, they may not want to talk to you, they may not know you, but if you can solve their problems, you will be the most important person in the world to them. If you want proof, just ask the lady whose car breaks down late at night in the middle of nowhere…the sight of her mechanic would be the sweetest she has seen in years. On a regular day, she would not spare this guy a thought. Do you stop by your insurance company just to say ‘hi’ to them? My guess is, you only call them when you’ve got trouble with your assets because they solve your problems. With the spate of crimes recorded among domestic staff these days, many of us would have absolutely nothing to do with them if we could help it. We, however, surround ourselves with them because we need people to handle our truckloads of housework, errands and child care duties. The reason most of us have jobs, at all, is because there are a myriad of problems in our environment which need solutions and we have been employed or engaged in the business of solving them. Your MD cannot write all the reports, do the accounting and auditing himself, neither can he keep up with all the marketing to-dos or hire the best hands, those are problems others can handle on a daily basis on his behalf. You think if you’re handling big problems, your firm will let you go easily if you resign? Look at any successful business around you, their business involves solving problems on a large scale profitably. The Unilevers and Nestles of this world, know that millions of people around the world need household hygiene items, skin care problems and food. Let’s bring it home, Tara Durotoye and Banke Meshida knew women need enhancement from make up from time to time to boost their confidence and complete their looks  for special occasions,  voila, a whole industry was born. Funke Bucknor pioneered an industry from a foundation of meeting needs. Read her interview here... . Slot exists in Nigeria for the same reasons. It, really, is a simple matter… People get hungry every few hours… food solves the problem. People need to travel from place to place…transportation solves the problem. People need a play to stay … liveable space solves that problem People need offices to work from…. that’s a problem to solve. Your boss needs someone to bring in that business, he needs someone to make the client happy with your firm… Weddings and other occasions can be chaotic, someone’s got to handle and organize all the details. People need to run errands from one end of town to the other in traffic…that poses a problem. Why do you think the ideas industry has emerged around the world and in now emerging in Nigeria? People need to fix their ignorance problems. The service industry exploded because there were big and little problems to solve with millions willing to pay for those solutions. The list is endless! So if you are sitting down, complaining that there are no jobs and business is not moving, the answer is simple. Find a problem you are able to solve and go for it profitably. I talked about this in one of my previous articles titled “So you think you’re poor” .  If you’re solving truly people's problems, you have no reason to struggle financially. The greater the magnitude or volume of problems you solve, the more successful you are at what you do. It’s that simple. Find a problem and solve it today! Ayodotun  

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