So you want to blog? Here are a couple of things to note.

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So you have a strong message that resonates deeply with you and you are passionate about sharing it with the world.


You couldn’t have been born at a better time in the history of the world. There are so many platforms available for sharing; there’s Instagram, Facebook, Twitter etc and you can also choose to blog.

Last year, I decided to start blogging again after a break of almost four years. The interesting thing for me was consistency; I used to write only when I felt like and inspiration was in short supply. Apparently, the passion was not enough and I needed discipline. The discipline to create a calendar for creating content and sticking to it.

I’ll like to share with you what I’ve learnt over the last two months. I hope you find it useful.

It starts with passion

While passion is not enough, it is what will drive you. How badly do you want to share the message burning within you? It is that desire that will drive you to learn and hone your craft, it is the passion that will make you stick to the plans you make because you know that you need to share the message within you.

Clearly define your purpose and goals for blogging

Why do you want to blog? Why are you blogging?

There are many reasons people blog; can be for personal or business reasons.

  • You want to be known as a thought leader
  • A channel for your thoughts, ideas and creativity
  • To become an expert by teaching
  • To start an online business
  • To become a content marketer
  • To generate sales for your brick-and-mortar business

Whatever your reason(s); they must be clearly defined.

Define your goals using the SMART criteria

For example:

Through my blog, I want to be known as a Content Marketing Expert by Dec 2017

This statement meets the SMART criteria on every point.

Know Your Audience

Yes you have a wonderful idea [or message] and it is important for the world to hear; well, I have news for you – everyone is not interested in your message.

See your blog as a two-way discussion between you and the readers.

There are two ways to know your audience – by demographics (quantitative) and psychographics (qualitative)


  • Gender
  • Age
  • Job title
  • Years of experience
  • Location
  • Devices used to access content


  • Personality
  • Values
  • Attitudes
  • Interests
  • Lifestyles

Once you’ve clearly defined these traits, you need to create a narrative that describes your ideal reader. It would be best the give this ideal reader a name and describe them in detail.

Decide on your platform

There are various blogging platforms like SquareSpace, WordPress (free or self-hosted), Tumblr and Typepad. I’m sure there are more but these are the ones I’ve tried out and I currently run WordPress on my self-hosted blog.

Create a Content Plan

Imagine being the editor of a magazine, which you are when you start a blog, would you start writing your May edition now? No.

A while back, I saw the cover for Vogue magazine April edition and the feature articles were already on the cover.

You need to think of your blog as a magazine.

Decide on how often you would create and share content; your content can be videos, podcasts or articles.

Tips on creating a plan

Write down 7 articles in 7 days

Commit to writing at least one article (or more) a week depending on how often you want to post


Blogging is not for the faint hearted; it requires commitment and discipline.

Do you blog? What challenges have you faced as a blogger?

Please share with us in the comments

By Olamide Adeyemi

Olamide Adeyemi is a writer, speaker and photography enthusiast with a deep love for God. She is passionate about seeing people live life on God’s terms and helping young adults discover their assignments in life. She blogs from

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